Before You Publish a Returns Policy Template, Answer These Six Questions
A returns policy template is a list of decisions with the answers left out. We put six questions a customer asks to…
Category
Customer Wording
Guides on what a business writes to its customers: a refund refusal, a price rise, an apology, a returns policy, a product description, a menu and opening hours. Some include a tool, such as a checker for empty adjectives and a form that writes out opening hours.
What a Customer Apology Has to Contain
A six-part checklist from apology research, checked against 26 published customer apology templates. All of them say sorry, and six never say…
How to Write Opening Hours Without Leaving Customers Guessing
A form that writes your opening hours out with am and pm and with the 24-hour clock, what it can't write for…
How to Refuse a Refund Without Starting an Argument
Five refund refusals built from the usual stock phrases, each rewritten with the reasons for every change. One of them is shown…
How to Describe a Handmade Product Without Saying High Quality
Each empty adjective in a product description stands where a fact should be. Here is the question behind each one, six descriptions…
Menu Descriptions That Tell the Customer What They’re Getting
A twelve-item cafe menu written the usual overwritten way, then rewritten item by item. The method covers what order to put the…
How to Tell Customers Your Prices Are Going Up
A price notice has to give the new price and the date. Here it is at four sizes, a door sign, an…
